Working with Sundance on Cif, BSL suggested that the heroic male archetype embodied in competitor brands such as Mr Muscle, Cillit Bang and Flash could be challenged by a smart, female heroine. This tremendous new campaign is the result.
BSL are thrilled to see that the Gov.uk website has won best digital design at the 2013 Designs of the Year awards. The ‘Oscars of the design world’ showcase the most innovative and imaginative designs from around the world over the past year. BSL was invited by the DWP to critique all aspects of the site’s predecessor Directgov, and we made a series of recommendations on colour schemes, re-branding and use of symbols, all of which appear to have been incorporated.
BSL is heading across the pond to Tennessee and Kentucky to work on the American whiskey category. It should be an amazing experience.
Working with Hiscox, Brand Semiotics generated the insights behind the current TV ad ‘There is a Light’ featuring Benedict Cumberbatch
Brand Semiotics Limited is a specialist research consultancy that uses cultural insight to strengthen marketing, branding and innovation. Based in London, we have been providing inspiration for brands since the year 2000.
Working with Galleon Blue, Brand Semiotics helped shape Mum & Me, a £6m launch by PZCussons and the first significant new brand in the baby-care sector for many years