Grant was featured in Hiscox’s weekly blog, which explores the lives of small business owners. Hiscox insures more than 130,000 small businesses in the UK. http://www.hiscox.co.uk/business-blog/friday-five/grant-venner-interview/
Following a very successful project on American whiskies, BSL are heading to Jamaica to explore the rum category
On 5-6th July Grant took a short break from semiotics to take part in a 4-man channel relay swim to France – and back! Cumulatively swimming just over half of the English Channel, he contended with unseasonably cold water, an enormous jellyfish bloom, and the mental challenge of night swimming. The team made it back to Dover 21 hours and 56 minutes.
A phenomenally busy few months for BSL with work on a diverse number of top international brands in the cereal, tea, laundry, frozen food, mouthwash and insurance categories, as well as an exploration of the world of cruise holidays and a detailed unpacking of an Indonesian brand leader in the context of its competitors and the wider culture.
A very interesting trip to Barcelona for Semiofest. A mixture of high academia, commercial semiotics, and even some fun with signs and symbols. Great to meet members of the extended semiotic community.
BSL are travelling to Barcelona this weekend for SEMIOFEST, the second get-together of the commercial semiotics community and an opportunity to compare notes with fellow practitioners from all parts of the globe.
Working with Sundance on Cif, BSL suggested that the heroic male archetype embodied in competitor brands such as Mr Muscle, Cillit Bang and Flash could be challenged by a smart, female heroine. This tremendous new campaign is the result.