Cool Runnings

Usain BoltFollowing a very successful project on American whiskies, BSL are heading to Jamaica to explore the rum category

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France and Back – the Hard Way

2013.07.05 The Razor Backs' 2-way EC relay 143 t 2013.07.05 The Razor Backs' 2-way EC relay 041 1

On 5-6th July Grant took a short break from semiotics to take part in a 4-man channel relay swim to France – and back! Cumulatively swimming just over half of the English Channel, he contended with unseasonably cold water, an enormous jellyfish bloom, and the mental challenge of night swimming. The team made it back to Dover 21 hours and 56 minutes.

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July 2013 Update

CruiseA phenomenally busy few months for BSL with work on a diverse number of top international brands in the cereal, tea, laundry, frozen food, mouthwash and insurance categories, as well as an exploration of the world of cruise holidays and a detailed unpacking of an Indonesian brand leader in the context of its competitors and the wider culture.

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Semiofest 2013 Review

anaglifosA very interesting trip to Barcelona for Semiofest. A mixture of high academia, commercial semiotics, and even some fun with signs and symbols. Great to meet members of the extended semiotic community.

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Semiofest 2013

SemiofesthorizontalBSL are travelling to Barcelona this weekend for SEMIOFEST, the second get-together of the commercial semiotics community and an opportunity to compare notes with fellow practitioners from all parts of the globe.

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Cif

Fairy dragonWorking with Sundance on Cif, BSL suggested that the heroic male archetype embodied in competitor brands such as Mr Muscle, Cillit Bang and Flash could be challenged by a smart, female heroine. This tremendous new campaign is the result.

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Gov.uk

gov-uk-site-620x197BSL are thrilled to see that the Gov.uk website has won best digital design at the 2013 Designs of the Year awards. The ‘Oscars of the design world’ showcase the most innovative and imaginative designs from around the world over the past year. BSL was invited by the DWP to critique all aspects of the site’s predecessor Directgov, and we made a series of recommendations on colour schemes, re-branding and use of symbols, all of which appear to have been incorporated.

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