Category Archives: Uncategorized
On 5-6th July Grant took a short break from semiotics to take part in a 4-man channel relay swim to France – and back! Cumulatively swimming just over half of the English Channel, he contended with unseasonably cold water, … Continue reading
A phenomenally busy few months for BSL with work on a diverse number of top international brands in the cereal, tea, laundry, frozen food, mouthwash and insurance categories, as well as an exploration of the world of cruise holidays and … Continue reading
A very interesting trip to Barcelona for Semiofest. A mixture of high academia, commercial semiotics, and even some fun with signs and symbols. Great to meet members of the extended semiotic community.
BSL are travelling to Barcelona this weekend for SEMIOFEST, the second get-together of the commercial semiotics community and an opportunity to compare notes with fellow practitioners from all parts of the globe.
Working with Sundance on Cif, BSL suggested that the heroic male archetype embodied in competitor brands such as Mr Muscle, Cillit Bang and Flash could be challenged by a smart, female heroine. This tremendous new campaign is the result.
BSL are thrilled to see that the Gov.uk website has won best digital design at the 2013 Designs of the Year awards. The ‘Oscars of the design world’ showcase the most innovative and imaginative designs from around the world over the … Continue reading
BSL is heading across the pond to Tennessee and Kentucky to work on the American whiskey category. It should be an amazing experience.
Working with Hiscox, Brand Semiotics generated the insights behind the current TV ad ‘There is a Light’ featuring Benedict Cumberbatch
Brand Semiotics Limited is a specialist research consultancy that uses cultural insight to strengthen marketing, branding and innovation. Based in London, we have been providing inspiration for brands since the year 2000.
Working with Galleon Blue, Brand Semiotics helped shape Mum & Me, a £6m launch by PZCussons and the first significant new brand in the baby-care sector for many years