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Semiofest 2017

Recently back from Semiofest 2017 in Toronto for the annual semiotic shot-in-the-arm. A very broad range of topics covered. Personal highlight, the challenge from Prof. Paul Bouissac to commercial semioticians to move away from early models of communication based on … Continue reading

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Semiofest 2015

Grant spoke at Semiofest Paris last week week on the energy between semiotics and ecology. Full EcoSemiotics paper to follow

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Transforming our Roads

BSL has spent a large part of 2014 working with the Department for Transport, deconstructing historical communication and developing content, structure, imagery and language for the Strategic Roads Network’s vision to 2050. This project led to a second commission, exploring … Continue reading

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Going Global

October is going to be a busy month, with trips to Stellenbosch in South Africa, Speyside, Rome and finally Cambodia

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Broadening our Horizons

A rare moment of calm in an unprecedentedly busy year. We have worked on our usual quotient of FMCG brands including Bulldog Gin, Original Source, Special K, Lynx / Axe, Savanna Cider and Bird’s Eye. We helped design agency Nude … Continue reading

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Happy New Year

Variety is the spice of life. 2013 ended with major projects on the semiotics of big data, a global study on masculinity, and an exploration of the world of malaria protection. 2014 has kicked off with a multi-market study of … Continue reading

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Persil

Semiotics is often a long way upstream of a product launch, so it’s always nice to see something you have worked on make it to market. BSL helped with this packaging innovation back in 2011

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