Brand Semiotics Limited is a specialist research consultancy that uses cultural insight to strengthen marketing, branding and innovation. Based in London, we have been providing inspiration for brands since the year 2000.

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Bonjour Mickey


This summer we have been channelling Umberto Eco with a big study into the semiotics of Disneyland Paris

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Semiofest 2017

Recently back from Semiofest 2017 in Toronto for the annual semiotic shot-in-the-arm. A very broad range of topics covered. Personal highlight, the challenge from Prof. Paul Bouissac to commercial semioticians to move away from early models of communication based on telephony, and to adopt the language of the meme. semiofest 2017

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Semiofest 2015

CGvekG-WgAM-Fp7 semiofest_parisGrant spoke at Semiofest Paris last week week on the energy between semiotics and ecology. Full EcoSemiotics paper to follow

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Transforming our Roads

roadsBSL has spent a large part of 2014 working with the Department for Transport, deconstructing historical communication and developing content, structure, imagery and language for the Strategic Roads Network’s vision to 2050. This project led to a second commission, exploring how the department as a whole could tell its story. More to follow in the New Year!

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Going Global

VineyardsOctober is going to be a busy month, with trips to Stellenbosch in South Africa, Speyside, Rome and finally Cambodia

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Broadening our Horizons

sky rA rare moment of calm in an unprecedentedly busy year. We have worked on our usual quotient of FMCG brands including Bulldog Gin, Original Source, Special K, Lynx / Axe, Savanna Cider and Bird’s Eye. We helped design agency Nude articulate long-term truths about Italian culture and won a major pitch to create a programme of design for Peroni for the next 10 years.

We have also been helping the Department for Transport to re-articulate the way it tells its story to its key stakeholders and the wider world, thereby shaping strategy to 2050. And we have changed the language of environmental campaigning on behalf of WWF / Sky Rainforest Rescue.

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Happy New Year

2014Variety is the spice of life. 2013 ended with major projects on the semiotics of big data, a global study on masculinity, and an exploration of the world of malaria protection. 2014 has kicked off with a multi-market study of confidence, a global brand redesign, and a piece of pure innovation in the spirits category.

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persil-2Semiotics is often a long way upstream of a product launch, so it’s always nice to see something you have worked on make it to market. BSL helped with this packaging innovation back in 2011

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Hiscox Friday Five

grant-venner1Grant was featured in Hiscox’s weekly blog, which explores the lives of small business owners. Hiscox insures more than 130,000 small businesses in the UK. http://www.hiscox.co.uk/business-blog/friday-five/grant-venner-interview/

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Cool Runnings

Usain BoltFollowing a very successful project on American whiskies, BSL are heading to Jamaica to explore the rum category

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