Brand Semiotics Limited is a specialist research consultancy that uses cultural insight to strengthen marketing, branding and innovation. Based in London, we have been providing inspiration for brands since the year 2000.
Recently back from Semiofest 2017 in Toronto for the annual semiotic shot-in-the-arm. A very broad range of topics covered. Personal highlight, the challenge from Prof. Paul Bouissac to commercial semioticians to move away from early models of communication based on telephony, and to adopt the language of the meme.
Grant spoke at Semiofest Paris last week week on the energy between semiotics and ecology. Full EcoSemiotics paper to follow
BSL has spent a large part of 2014 working with the Department for Transport, deconstructing historical communication and developing content, structure, imagery and language for the Strategic Roads Network’s vision to 2050. This project led to a second commission, exploring how the department as a whole could tell its story. More to follow in the New Year!
October is going to be a busy month, with trips to Stellenbosch in South Africa, Speyside, Rome and finally Cambodia
A rare moment of calm in an unprecedentedly busy year. We have worked on our usual quotient of FMCG brands including Bulldog Gin, Original Source, Special K, Lynx / Axe, Savanna Cider and Bird’s Eye. We helped design agency Nude articulate long-term truths about Italian culture and won a major pitch to create a programme of design for Peroni for the next 10 years.
We have also been helping the Department for Transport to re-articulate the way it tells its story to its key stakeholders and the wider world, thereby shaping strategy to 2050. And we have changed the language of environmental campaigning on behalf of WWF / Sky Rainforest Rescue.
Variety is the spice of life. 2013 ended with major projects on the semiotics of big data, a global study on masculinity, and an exploration of the world of malaria protection. 2014 has kicked off with a multi-market study of confidence, a global brand redesign, and a piece of pure innovation in the spirits category.
Semiotics is often a long way upstream of a product launch, so it’s always nice to see something you have worked on make it to market. BSL helped with this packaging innovation back in 2011